Hi, I'm Paola Arena. I'm an Italian graphic artist.
I create advertising and illustrations in the fields of art, fashion beauty and lifestyle.
 My strategic and research-based approach makes me work intuitively with brands to distill their core message into its clearest and most visceral form.
Blending both art and design, I draw inspiration from a pastiche of art histories ranging from classic to contemporary to create something brand new. 
The result is lasting, pushing through the visual noise.
Whether I'm partnering with agencies or working on the brand side, my goal is to build brands and visuals whose voice is memorable with a distinct point of view.

Ader Error • Chiara Ferragni Brand • Clio Makeup • Contesta Rock Hair • Dolce e Gabbana • Eesome
MagazinE • Encadrer • Fantabody • Frac Festival • Frenzy • Hunger Magazine • Italianism • Marni • Mc
Donald’s • Philipp Plein • PPPattern • Psykhe • Quattrocento Eyewear • Rinascente • Sheena • Superbo
Studio • Versace • J.W.Thompson • Wunderman Thompson