ILLUSTRATION
ANIMATION
ADVERTISING
"The Green Life", an advertising campaign developed for Rinascente by the
respected international agency J. Walter Thomson, is developed through a
series of hand-drawn floral illustrations that serve as a visual embodiment of
the campaign's central theme. The campaign transforms black and white
photographs into a striking, colourful, vibrant and dynamic version of
themselves. The 'green' invasion of urban spaces outlines a new perspective,
creates new worlds and a new vision of the spaces themselves. Flowers and
plants envelop the models and their surroundings, creating an unprecedented
scenario in which nature triumphantly takes centre stage. A visual narrative,
an immersive experience in which the charm of nature envelops every aspect.
respected international agency J. Walter Thomson, is developed through a
series of hand-drawn floral illustrations that serve as a visual embodiment of
the campaign's central theme. The campaign transforms black and white
photographs into a striking, colourful, vibrant and dynamic version of
themselves. The 'green' invasion of urban spaces outlines a new perspective,
creates new worlds and a new vision of the spaces themselves. Flowers and
plants envelop the models and their surroundings, creating an unprecedented
scenario in which nature triumphantly takes centre stage. A visual narrative,
an immersive experience in which the charm of nature envelops every aspect.
