RINASCENTE | adv
HAND DRAWN AND DIGITAL ILLUSTRATIONS The Green Life was an advertising campaign conceived by the international agency J.W. Thomson for Rinascente. A series of floral hand-drawn illustrations made with UniPosca markers, and subsequently digitalized, that embodies the theme of the campaign. The suggestions evoked by the black and white photos settled and stratified within a “green” interpretation of the urban space became the basis of a new and personal interpretation and aesthetic vision based on the campaign brief. An invasion of flowers and plants that wrapped around the models and the surrounding environment, gave life to a new scenario in which nature taked over.