![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/e9647aba-0022-4d60-8c5c-b5b7212be3c2_rw_1200.gif?h=e9d4495ba89bc9d407dabff5238d3cfd)
ILLUSTRATION
ANIMATION
ADVERTISING
"The Green Life", an advertising campaign developed for Rinascente by the
respected international agency J. Walter Thomson, is developed through a
series of hand-drawn floral illustrations that serve as a visual embodiment of
the campaign's central theme. The campaign transforms black and white
photographs into a striking, colourful, vibrant and dynamic version of
themselves. The 'green' invasion of urban spaces outlines a new perspective,
creates new worlds and a new vision of the spaces themselves. Flowers and
plants envelop the models and their surroundings, creating an unprecedented
scenario in which nature triumphantly takes centre stage. A visual narrative,
an immersive experience in which the charm of nature envelops every aspect.
respected international agency J. Walter Thomson, is developed through a
series of hand-drawn floral illustrations that serve as a visual embodiment of
the campaign's central theme. The campaign transforms black and white
photographs into a striking, colourful, vibrant and dynamic version of
themselves. The 'green' invasion of urban spaces outlines a new perspective,
creates new worlds and a new vision of the spaces themselves. Flowers and
plants envelop the models and their surroundings, creating an unprecedented
scenario in which nature triumphantly takes centre stage. A visual narrative,
an immersive experience in which the charm of nature envelops every aspect.
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/71b5ccb5-245e-42f8-b759-5566e4bb0ca6_rw_1200.jpg?h=89b0cf497be266628e2e377fc1a13497)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/ccb13b93-d8bd-4e29-8ac3-f191e0ad7a2d_rw_1200.gif?h=4632be0c26120bc9f72767c0f2261530)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/88496834-7260-4833-a138-fa9b0aad6c32_rw_1200.jpg?h=647b516e45323b7c98698d3058ab9d0b)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/391e9c14-fee5-428f-aeda-fc23e73a52aa_rw_1200.gif?h=b6e932674cd383ee128f1e210cf1868d)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/7ecb7624-7cca-4123-bb76-eed10eaecc1a_rw_3840.jpg?h=c840b6035b2a4ac0827ec513b3ec81bf)