REBRANDING
CONCEPT
CAMPAIGN
PACKAGING
Revamping CLIOMAKEUP's logo, packaging, and advertising for their latest
foundation was an exciting endeavor. The concept I conceived, "Matter of Texture"
not only highlights the creamy richness of the new formula but also underscores the meticulous consideration given to pigmentation for various skin tones.
The brushstrokes featured in the advertising aim to evoke not just the tactile sensation
of the foundation but also the artful act of applying make up.
foundation was an exciting endeavor. The concept I conceived, "Matter of Texture"
not only highlights the creamy richness of the new formula but also underscores the meticulous consideration given to pigmentation for various skin tones.
The brushstrokes featured in the advertising aim to evoke not just the tactile sensation
of the foundation but also the artful act of applying make up.
