ILLUSTRATED POSTCARDS
BRAND CAMPAIGN
Four concept, one brief: the honeymoon concept translated into an illustrated style that reflects the elegance of the Bzar Hotel, whilst maintaining an emotional and distinctive tone.
LOVE ROUTE: Two hands meet on a map: the journey begins with a gesture of love.
The hands, wearing wedding rings, brush against each other against the backdrop of a vintage map – a symbol of the new course the couple are charting together, or pointing together towards their next destination. Symbolic, direct, romantic.
A suitcase with personalized stickers (vintage stickers featuring hotels and cities around the world) makes the perfect honeymoon souvenir. Customizable, fun, universal.
VOYAGE,VOYAGE: A promise that travels far.
Hands that brush against each other or form a heart, in front of an airplane’s window. Contemporary, poetic, powerful.
FOREVER CLASSIC: One suitcase, two destinies: the journey begins there.
A suitcase with ‘Mr & Mrs’ labels as a symbol of their union and of setting off together. A simple, straightforward icon that needs no words to convey the love of travel. Contemporary, poetic, powerful.
I developed the "JUST MARRIED" concept based on the idea of a close-up of a vintage suitcase, the ultimate symbol of travel and new beginnings.
The surface of the suitcase becomes a mosaic of illustrated stickers, each created specifically for the various destinations in the BZAR Hotel world. Each sticker depicts a location, a fragment of a journey, forming a visual narrative that reflects BZAR’s identity.
The whole is framed by a design inspired by the hotels’ entrance archways, an architectural detail that echoes the postcards created previously, creating continuity and visual recognition.
