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"New Rules D.N.A" is not just a campaign; it's a declaration of a new era in
hair styling. Embracing diversity, creativity, and individuality, the campaign
redefines the rules of beauty. "Unlock Your Unique Code”. Unleash the genetic
code of style highlighting the unique characteristics that make every individual
special, celebrating diversity. A transformative experience. Introducing exclusive metamorphosis sessions. Whether it's a bold change or a subtle enhancement,
it's a journey of self-discovery and reinvention.
hair styling. Embracing diversity, creativity, and individuality, the campaign
redefines the rules of beauty. "Unlock Your Unique Code”. Unleash the genetic
code of style highlighting the unique characteristics that make every individual
special, celebrating diversity. A transformative experience. Introducing exclusive metamorphosis sessions. Whether it's a bold change or a subtle enhancement,
it's a journey of self-discovery and reinvention.
