FRAC FESTIVAL
Ideation and creation of the visual identity and all the merchindising for FRAC - INTERNATIONAL MUSIC FESTIVAL - that tooked place into an archeological protected site in the South of Italy. The location and its history were a great inspiration for my work and the developing of the main concept on which it was based. The ruins in the background of my illustration together with the totem on the front recalled the shared, tribal experience that through music it is possible to live immersed into an historical setting pervaded by a suggestive, almost magical, atmosphere.
