![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/2c09c5eb-2a17-4230-a7ae-68f907009eea_rw_1200.jpg?h=8d847e6338949cb54cdd815c71c9ac32)
VISUAL IDENTITY
I spearheaded the ideation and creation of the visual identity and merchandise
for FRAC international music festival, a unique event set against the backdrop
of a protected archaeological site in Southern Italy. Drawing inspiration from
the rich historical tapestry of the site and the fascinating surroundings, I wove
a narrative centered around the concept of totems and tribes, creating a visual
experience in which the collective tribal spirit of the festival resonates. The totem
becomes a focal point, a unifying emblem that binds different musical experiences
in a shared, almost mystical and hypnotic journey. The totem acts as a symbolic
beacon guiding them through the labyrinthof sounds. It is more than an event; it is
a convergence of souls brought together by a shared passion for music, creating
an enchanting and deeply resonant atmosphere.
for FRAC international music festival, a unique event set against the backdrop
of a protected archaeological site in Southern Italy. Drawing inspiration from
the rich historical tapestry of the site and the fascinating surroundings, I wove
a narrative centered around the concept of totems and tribes, creating a visual
experience in which the collective tribal spirit of the festival resonates. The totem
becomes a focal point, a unifying emblem that binds different musical experiences
in a shared, almost mystical and hypnotic journey. The totem acts as a symbolic
beacon guiding them through the labyrinthof sounds. It is more than an event; it is
a convergence of souls brought together by a shared passion for music, creating
an enchanting and deeply resonant atmosphere.
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/91910868-9934-452c-b650-f6881752dfb4_rw_1200.jpg?h=26e8c6cbcf49b907a63e471776ecbde1)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/50e50234-21d6-47ba-90f5-19d64c3578ee_rw_1200.jpg?h=11fb773f9c40ab97f3dfaf9290ac6d78)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/3d8f0d77-171f-4494-a804-9c60f8557b26_rw_1200.jpg?h=999219633b6845525bc77fd805667b83)
![](https://cdn.myportfolio.com/773a74f8-a51f-4b15-b849-196c521561b8/0aa616bc-ad50-4a4b-bb2b-a4b7006cc892_rw_1200.jpg?h=9b6b20c32ec27ad87ef0c630ac0a4028)