I spearheaded the ideation and creation of the visual identity and merchandise
for FRAC international music festival, a unique event set against the backdrop
of a protected archaeological site in Southern Italy. Drawing inspiration from
the rich historical tapestry of the site and the fascinating surroundings, I wove
a narrative centered around the concept of totems and tribes, creating a visual
experience in which the collective tribal spirit of the festival resonates. The totem
becomes a focal point, a unifying emblem that binds different musical experiences
in a shared, almost mystical and hypnotic journey. The totem acts as a symbolic
beacon guiding them through the labyrinthof sounds. It is more than an event; it is
a convergence of souls brought together by a shared passion for music, creating
an enchanting and deeply resonant atmosphere.


Back to Top