HAND PAINTED PATTERN
PACKAGING
ADVERTISING
The advertising campaign for McDonald's, crafted by the Parisian agency
FRENZY to introduce new McFlurry flavors in the French market, is centered
around a unique concept: "Le Mélange". Starting form that I developed an
hand-painted pattern that was later digitally reimagined. An extremely pop
fusion of vibrant colors, analog splashes and abstract digital elements,
featuring various shapes and textures that envelop the models. These elements
perfectly capture the essence of the campaign's theme, bringing a dynamic
and artistic touch to the communication and to the brand’s image.
FRENZY to introduce new McFlurry flavors in the French market, is centered
around a unique concept: "Le Mélange". Starting form that I developed an
hand-painted pattern that was later digitally reimagined. An extremely pop
fusion of vibrant colors, analog splashes and abstract digital elements,
featuring various shapes and textures that envelop the models. These elements
perfectly capture the essence of the campaign's theme, bringing a dynamic
and artistic touch to the communication and to the brand’s image.
