MC DONALD'S | adv

HAND PAINTED PATTERN The Mc Donald’s advertising campaign, conceived by the parisian agency Frenzy for the launch of the new McFlurry flavours on the French market, was been based around a concept developed through the creation of an hand-painted pattern, subsequently digitally recomposed. An explosion of analogue splashes of color and abstract digital signs, with different shapes and textures that embraced the models, recalled the brief of the campaign, “le mélanges”.