BRAND IDENTITY
HAND DRAWN ILLUSTRATION
A small boutique hotel in the heart of the Monti district, with colourful rooms
and spaces that encourage interaction. For those for whom travelling means
above all sharing. The idea was born to design the hotel as if it were an Italian condominium, with all its rituality ofrelationships, movements and interactions.
The development of the brand identity gave voice to this spirit by creating an
appealing, informal and refined visual identity, capable of communicating and
narrating this idea of global and local hospitality at the same time. Evoking an
Italianness capable of communicating with tourists from all over the world, through
a fresh and immediate style, a warm and delicate palette and a series of illustrations
with an ancient and modern flavour.
and spaces that encourage interaction. For those for whom travelling means
above all sharing. The idea was born to design the hotel as if it were an Italian condominium, with all its rituality ofrelationships, movements and interactions.
The development of the brand identity gave voice to this spirit by creating an
appealing, informal and refined visual identity, capable of communicating and
narrating this idea of global and local hospitality at the same time. Evoking an
Italianness capable of communicating with tourists from all over the world, through
a fresh and immediate style, a warm and delicate palette and a series of illustrations
with an ancient and modern flavour.
