MERCHANDISING CAMPAIGN
BRAND CAMPAIGN
SOCIAL MEDIA CONTENTS
Even more than a chorus launched loudly from the corner, there is a football ritual that can involve more than just a boisterous chorus emanating from the corner, there exists a football ritual that can envelop an entire stadium, uniting an entire fanbase: the act of raising a scarf. This moment transcends the boundaries of the stadium, carrying a profound significance. Whether you're a die-hard ultras supporter or a casual onlooker, hoisting your scarf towards the heavens is an act laden with meaning. The scarf symbolizes a sense of belonging and an unwavering declaration of loyalty and passion. Its significance extends far beyond the stadium, embodying a condensed narrative of cultural and social heritage, and fostering ideological unity that transcends language and nationality. It is a universally accessible and inclusive form of self-expression, an iconic and democratic emblem born from the fervor of stadium cheers.
"NOTHING GENERATES EMOTIONAL COLLECTIVE NARRATIVE ENERGIES LIKE FOOTBALL."
